Landlords, property businesses, marketing agents and estate agents all have different job roles, and probably opinions, but the one thing that they can all agree on is that the property market is extremely competitive right now.
However, as competition grows, so do the opportunities for you to set yourself apart from the others in your field. It is a time to show that you have a unique and personalised service that your clients will absolutely love.
So, how should you go about making your services stand out in the highly competitive current property market?
Social media is king
It can’t be stated enough: Social media is the best way to develop a sound relationship with your clients. You should have a Twitter, Facebook, LinkedIn and Google+ account for your company if you want to stand a chance of being seen.
With the majority of the world’s population using social media in some form or another it is a great resource for tapping into a bigger market place. It also gives you the opportunity to respond to questions and queries first-hand, and in doing so gives your company a human voice, a personality that isn’t just a computer screen. This personal aspect is getting incredibly lost in our technologically advancing world, and it goes a long way in forming and maintaining relationships with current and potential clients.
YouTube processes more than 3 billion searches a month and is the second biggest search engine after Google, so it makes absolute sense to add it into your marketing strategy. The current property market is saturated and it takes something unique to stand out from the crowd. Videos are an excellent way to go about this.
Short tours and promotions of your property portfolios and offices are a great way to start, however, personal videos giving advice or following what you do in your day as an estate agent are also awesome. Get ahead of the crowd by creating Vines and using multiple video platforms like Vimeo, as well as YouTube. Videos are a great way for your clients to see your personality and offers a great way for them to relate to what goes into every sale that you make.
Long gone are the days of content based solely on technical reports, white papers and data analysis – while these educational publications are still widely used and encouraged, the way you use content has changed.
To get anywhere in the current property market, you should be blogging regularly. And not just boring blogs – but content that actually gives something to your clients; you need to produce content that current and potential clients enjoy reading. An SEO-optimised website will not only help you rank well in Google, but combined with great content – it will show that you are an expert in your field and will undoubtedly get through to more clients.
This may seem like a strange point, but the power of Pinterest shouldn’t be underestimated. It is a very niche market, made up mainly of women, but it is also has some of the biggest numbers of followers out there.
Create Pinterest boards that showcase anything and everything about new properties such as interior decorating, gardening ideas and, of course, beautiful homes. This wide array of boards will show that you know what you are talking about when it comes to homes, and this could garner you new clients from a very niche target market.
Use the technology that’s become available
New technology becomes available every day, and in the current property market it really pays to keep up. Do your research and see what the most popular trends are in the industry right now with regards to marketing technology – go out and use it. You won’t regret the decision.
Drones are an excellent way to shoot your property from the air, and they offer a different perspective for the client to have a look at. Virtual reality tours, 3D rendering and space planning are all available for use now, and if you use it correctly it can add a whole other element to your marketing strategies.
These are just some of the tools that you can use to your advantage in order to stand out in the current property market. Another great attraction for clients, is the addition of a foreign property to your portfolio. If you are looking for amazing properties overseas, have a glance at our incredible Calpe villas and other Spanish properties for sale.