Establishing a trusted relationship with your clients, regardless of the industry you are in, is one of the most important assets you can cultivate in your business. This is especially true in the real estate industry, as the ability to retain clients and generate referrals lies at the heart of your business.
While it is tempting to concentrate on making new sales or pursuing more clients (and for good reason), it’s equally important to focus your attention on keeping your existing customers happy, no matter how small they are. This is essential to maintaining and building customer loyalty in your company. There are many effective ways to build customer loyalty, thus ensuring that your business is always on your customer’s mind – and what better way to learn than from those companies that are doing it best?
Here are three ways leading companies are building customer loyalty – and how you can too:
Communication is key
Communication at various levels in vital. Whether in the form of a monthly e-newsletter, passing on relevant information to a specific client, follow-up calls or social media interaction, it is important that you set up a system for reaching out to the customers you already have. If you aren’t already doing so, you should be dedicating regular time to creating and maintaining a database of contact information related to your existing customers.
In addition, be sure to keep your website and social media content up to date and relevant to your customers. While a lack of communication is bad, providing irrelevant or inaccurate information is worse.
It’s all about that personal touch
This may seem a simple enough strategy for building customer loyalty, but it is often underused. Just like your family, customers want to feel that you care about them. The various mobile operators on the market, for example, will often send out a text message or make a call when it’s a customer’s birthday, maybe even offering a loyalty reward. This personal interaction makes customers feel appreciated, and it’s this kind of personal touch that real estate companies can use when dealing with their customers. For example, wish them congratulations on their new home purchase or drop off a house-warming gift.
Trust is tantamount to loyalty
A customer’s trust in a business is critical to its ultimate success. When you build trust with your customers, they will be queuing to view the properties you have on offer.
For instance, take the American retailer Wal-Mart and its focus on everyday low prices for customers. Customers know that the price of an item on Monday will be the same price on Wednesday; Wal-Mart doesn’t have sales – only best prices. However, at one stage, the company changed its pricing policy and prices fluctuated. This led to loyal consumers being outraged, and saw them shopping elsewhere. Wal-Mart soon realised the error and returned to its everyday low pricing strategy. This strategy led to a loss of trust in the retailer, only to be restored through measures taken to regain customer trust.
Your company’s reputation is closely related to the quality of the products and services you provide. Partnering with a reputable real estate agency in Spain, like Seanest, will allow you to delight your clients by expanding your portfolio with the best property Costa Blanca has to offer. Visit our website here to view our property portfolio.
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