Seanest - Jan Van Parijs Properties

Marketing your Spanish Property by Selling the Spanish Lifestyle

A real estate agent that has been in the industry for any amount of time will know that successfully selling the properties in their portfolio is not simply about marketing a piece of land or a building that is for sale.

 

 spanish-property.jpg

 

A real estate agent that has been in the industry for any amount of time will know that successfully selling the properties in their portfolio is not simply about marketing a piece of land or a building that is for sale.

To sell property successfully, you need to be able to sell the lifestyle of the country or region in which your properties are based. Luckily for you, Spain is well-known for its unbelievable lifestyle and stunning landscapes – which makes selling your Spanish property a whole lot easier.

So what exactly do you need to know in order to sell property in Spain? Have a look below:

 

Regions and locations

 

While most people think the country consists of the regions that entail the best tourist hotspots – Spain is a vastly varying country and is comprised of seventeen autonomous regions known as ‘comunidades autonomías’, which were created in the late 1970s. Some of these regions may be as unfamiliar and foreign to tourists as the word Anatidaephobia is to, well anyone that doesn’t have the fear that somewhere they are being watched by a goose or duck.

Get to know every region of the country like the back of your hand – from the hidden coves along the Mediterranean Coast to the mountain retreats and ski slopes, popular vineyards and ancient architecture that can be found all over the country. Location is incredibly important when selling property in Spain and knowing what you are offering is the best way to get a guaranteed sale.

 

Natural beauty

 

Many people buy property in Spain because of its jaw-dropping natural splendour. The landscape is stunning, and its huge variety means that there is a little slice of paradise for each one of your customers – no matter what kind of landscape they are looking for.

From white sandy beaches and azure waters to mountainside forests, deep valleys and vineyard-lined hills –- there is no end to the amount of natural splendour to be seen. Whether your clients are looking for seaside luxury or a rural village life, there is undoubtedly a property in Spain perfectly suited to them.

 

Top attractions

 

If you are going to sell property in Spain, then you should get to know the attractions that bring the huge numbers of tourists every year. The country certainly doesn’t have one of the highest tourist turnovers in Europe for no reason.

The blue flag beaches in Calpe and the 44 UNESCO World Heritage Sites that can be found all over the country are just some of the top tourist attractions in the country and getting to know them is not just a way to give great tips to your clients, but will also place you as an expert in their mind.

 

Spanish culture

 

Spanish culture is made up of three main cornerstones: cuisine, music/dance and football. Live the lifestyle and experience the very best Spanish tapas and paella – wash it down with some Sangria and then head on down to watch Real Madrid or Barcelona play. Then spend the night celebrating away with the locals to their favourite dances and music.

Living the lifestyle is the only true way to sell it to your clients and your passion for the country and the Spanish people will come across in your interactions. While the above points are all important when it comes to marketing the property in your Spanish portfolio – the most imperative thing to keep in mind is knowing exactly what your client wants. That way you know whether they are looking at property for sale in Costa Blanca for a seaside lifestyle or if they want a modern apartment on the streets of Barcelona.

For more advice and ideas to successfully marketing the Spanish property in your portfolio, download our great new eBook How to Market the Spanish Property in your Portfolio.

 

Image Credit: santander.org

Subscribe to our blog

Experience the Costa Blanca

Subscribe and you'll receive information on the real estate sector, interesting content on Calpe, Altea, Benissa, Moraira... and its surroundings, special offers and much more.