When it comes to estate agent website design, it’s important that your website translates virtual property views to actual property views – and of course, property buys.
You want your website to have a modern and fresh look, and a functionality that seeks to market your property portfolio in the best possible way. While you may be set on a few must-have functions, such as easily searchable property pages, links to your social sites and a trending blog, there are certain estate agent website design don’ts that you should consider first.
Don’t go in blind
Before you decide on exactly what your website should look like, you need ask yourself the simple question, “Why do I need a site?”, as opposed to “What do I want on it?” This is because, more often than not, by answering the first question, you will in turn determine the answer to second. By answering why you need a website (and “To showcase my property portfolio,” isn’t a good enough answer), and really getting down to the base functionality of your proposed digital presence, you will identify your real needs (i.e. what you want on the site).
Don’t forget to check out the competition
This is where you have the license to steal from your competitors – their website design tips, at any rate. Before you revamp your website, check out exactly what your competitors are doing, as this will give you insight into what you should be doing. This is a good place to start when it comes to estate agent website design, as it will give you a starting point from which to work, and help you clarify your own website aesthetic. Check out their sites, make a note of all the things that you think they do well, and that you like, and then use these in your own site..
The website of Spanish real estate company Seanest offers its customers a clean, easy-to-navigate experience that provides pertinent information on property for sale in Costa Blanca. Your website should also be clear and easy to use, and geared toward your unique offerings.
Don’t limit your page views
Does your website work properly on all mobile devices (iPhone, Tablet etc.) and through all Internet browsers? If not, this may be a problem, as you might be isolating a potentially huge market. Your website should be responsive in design, offering all users a seamless experience across a number of web-enabled devices. Creating adaptive experiences for your clients will ensure that your site receives more views, which hopefully translates into property sales.
Don’t over-complicate things
When visitors land on your website, they usually know what they want out of it – to browse and find property. If your site has too many click-through links and complex navigation before your clients find what they are after, you’re doing it wrong. It is advisable that you do the three-second test: if within three seconds of landing on a page, your prospective client can’t figure out what to do next, you should go back to the drawing board. Simple, easy-to-use navigation across your site means that your clients’ searches will not be fruitless, and happy and well-informed clients are more likely to buy property.
We practiced what we’ve preached in this blog – why not check out the rest of our website for a good idea of estate agent website design best practices? While you’re at it, have a look at our portfolio of property for sale in Costa Blanca.