Sure, you can find generic information online for your marketing strategy and sales pitch, but if you want access to detailed knowledge that your potential clients don’t have access to, then you need to branch out and seek first-hand experience.
British buyers dominate the Spanish real estate market having already purchased nearly a 5th of available property for sale. If you’re planning to expand your international property portfolio, you have no doubt considered Spain’s popular cosmopolitan offerings. Are you equipped to provide eager buyers with the information and advice they seek?
The internet has created a situation where your clients know more about their prospective markets than ever before. Potential buyers expect you to have in-depth and detailed knowledge about the local economy, real estate trends, and unique costs of ownership. Here’s how you can build your knowledge to improve your offering and ensure you’re in the best position answer all your clients’ questions:
1. Take a Working Holiday
The best way to gain an in-depth understanding of the Spanish real estate market is to immerse yourself in the environment. Visit the locations you’re thinking of marketing and all the cultural attractions that you’ll include in your sales pitch. It’s difficult to sell a lifestyle if you haven’t experienced it first-hand. Remember, your time spent abroad will translate into a real passion for Spain that your clients will pick up on when you share anecdotes, tips and advice.
2. Build a Local Network
While you’re “on holiday” enjoying Sangria and Paella, be sure to make time to connect with industry professionals. Contact real estate agents, legal experts, translators, mortgage providers and any other professionals whose advice or services you’ll need when making a sale. To sell property in the Spanish real estate market, you’ll need sound knowledge of the legalities and tax procedures. While you’ll probably study the basics, it’s in your favour to have an expert on call so you can answer your clients’ queries.
3. Keep Your Spanish Real Estate Market Knowledge Current
While it’s a relief to know you have a network of reliable contacts to draw knowledge from, you still need a good grip on the current market conditions in Spain. The Spanish economy is rallying but conditions can change quickly, so it’s advisable to keep tabs on the current situation by visiting websites like Focus Economics. To successfully market your portfolio, you need to know where the market is headed, which areas are earmarked for investment, and what the long-term prospects of each region are.
4. Study Your Buyer
Do you have a clear understanding of your potential buyers or are you basing your marketing strategies on generalisations? If you’re going to make the Spanish real estate market attractive to different types of clients, you need understand each segment of your market so you can build a relevant marketing strategy.
This requires researching their lifestyles, budgets and investment abilities. For example, are you catering to retired couples who are keen to downsize and relocate to the coast, investors looking for a buy-to-let, families who want holiday homes, or all of the above?
Sure, you can find generic information online for your marketing strategy and sales pitch, but if you want access to detailed knowledge that your potential clients don’t have access to, then you need to branch out and seek first-hand experience. You can learn more on how to effectively market Spanish real estate by downloading our ebook, ‘How to Market Spanish Properties in Your Portfolio’. Furthermore, if you’re researching potential properties to sell, then take a look at our exquisite property for sale in Calpe . After reading our ebook, you’ll be able to market our real estate to every single client interested in buying foreign real estate.