Business success is inextricably linked to solid relationships – between employers and employees, suppliers and businesses, and naturally between a company and its customers. But building customer relationships featuring old-fashioned values of respect and personal service needs to fit in with the digital model of brand management. This handy infographic offers some excellent insights regarding the importance of relationship marketing and building customer relationships. We consider these findings from the perspective of a real estate agent looking to grow business, nurture existing relationships and ultimately develop a more successful portfolio.
Caring for your nearest and dearest
- Nurture relationships with those closest to you. Building customer relationships that are sustainable and long lasting is the key to developing a financially sound and strong business.
- Get to know each customer as personally as professionally possible. Understand how they prefer to be communicated with – via email, telephone call or text message. You want them to understand that you value them as an individual customer.
- Ultimately you want to develop relationships with your customers that go beyond a one-time sale. We live in an age of modern nomads. People move a number of times though their life and you want them to think of you each time they’re looking to buy or sell.
Smart brand alignment
According to the infographic: “64% of customers have a strong relationship with a single brand because they share the same values”. When developing and honing your brand ask yourself if the essential elements of your brand adequately portray your company identity?
- Based on your logo, website, email layout, office, meeting spaces, and overall engagement with the client, are you correctly aligning yourself with your target audience?
- Are you a light-hearted and fun service provider or a more serious and highly professional establishment?
A company’s identity should be present through each engagement with a client so that clients feel that choosing you means consistent service from an agent with whom they share common values.
Love what you do
“More than 60% of consumers believe that passion for a business or brand is a prerequisite for personal interaction.” This is truer than ever in the real estate industry. The buying of a home is a personal thing and so people want to work with a service provider who values the significance of the purchase. People’s dreams and families are wrapped up in the places they live and so they want to know that their estate agent has their happiness at heart.
Appreciate your customers (and show them!)
Ensure you’re showing your customers how grateful you are for their loyalty. For instance perhaps you could:
- Offer access to the best deals, bargains, hot properties and discounts.
- Provide services that show you go above and beyond – give them flowers when you hand over the keys, call in to ensure all is well and comfortable in their new home, offer them insight into their new neighborhood.
- Quickly and effectively respond to client feedback on social media platforms like Twitter and Facebook.
Remember, first impressions count
- It’s vital to at all times be easily contactable; you never know when a new customer is calling.
- Conduct regular polls and surveys to show your customers that their feedback counts.
The shift online is changing relationships
“More than half of e-commerce store visits happen while consumers are logged onto Facebook. Relationships are built across numerous direct-to-consumer digital platforms including social media, mobile apps, and email marketing.”
- Social media has created more evolved ways of keeping in touch with your customers and building customer relationships. Make the most of these communication channels by providing immediate responses to their questions and sharing articles that might interest them.
Become an email expert
“With 97% of consumers checking their inboxes daily and consumers who receive emails from businesses spending 83% more, it is the leading text-based consumer communication channel.” Email offers myriad advantages, allowing you to:
- Respond timeously.
- Track correspondence.
- Share newsletters with your client base that will keep you top of mind, and remind them that this is an ongoing relationship. However remember that there is a fine balance between providing useful information and bombarding your customers with excessive communication. At all times you want your customer to have a positive association with you, not with the prospect of spam.
For customers looking to expand their property portfolio onto the continent, consider the deals and quality villas in Calpe. For more information about property on the Costa Blanca and villas in Calpe, contact Seanest, leaders in the local real estate market.